Digital Consumer

BMI-TechKnowledge is one of South Africa's leading authorities on the subject of Digital Consumer trends, publishing numerous annual reports, as well as conducting customized research studies for a number of prominent device manufacturers and service providers.

With the use of BMI-T's Digital Lifestyle Predictor survey and the DLM Measure, a segmentation tool used to classify consumers based on the extent of their digital lifestyles, BMI-T is able to provide insight into the way consumers are experiencing the different brands from a digital perspective.